What it does

Portfolio P&L

Revenue in, ad spend and fixed costs out, profit left over, for every product you run. Sources are combined per product without double counting: when RevenueCat already covers an app, its store revenue is not added again.

Free for 1 product, Pro for all

• Stripe with a restricted read-only key, RevenueCat with a v2 secret key, GA4 with read-only access
• App Store Connect with a Team API key with the Sales role, Google Play with a service account key you create; Plask only reads the sales reports
• No revenue source? GA4 purchase revenue stands in as a labelled estimate, before store fees and never on the board
• AdMob or AdSense earnings from GA4 added to profit, labelled as estimated and kept out of revenue
• Ad spend synced per campaign from Google Ads (through GA4) on every plan, and Apple Search Ads and Meta Ads on Pro
• Ad spend for other channels and fixed costs per month, entered by you or your AI agent
• Calendar periods (today, this week, month, quarter or year, and the ones before) and rolling ones, each with a fair comparison and the date the data runs through
• A bigger view of every chart: daily points, revenue split by platform (iOS, Android, Mac, web, direct sales) or by source, pinned days, markers, a comparison line and zoom
• A dash where a source is missing, never a made-up $0

Focus cards

Every week, fixed rules check each product and rank what they find by likely impact. You get at most three cards, and a quiet week can be empty.

Pro

• Seven rules: leaking funnel, revenue vs traffic, attention mismatch, falling trend, traffic drop, sunset candidate, silence
• Each card shows the rule that fired, the numbers behind it and where to look first
• Done, Not now or Wrong, and Past cards shows how each card scored afterwards; rules you can trust rank higher
• A short AI explanation, written from aggregated numbers only

Markers and “Did it work?”

Releases, campaigns and price changes, pinned on every chart. Fourteen days after a marker you get a plain verdict: paid off, hurt, or “too small” when the change is inside normal swing. Until then it says “too early”.

Free: last 30 days. Pro: full history

• Suggested automatically when a new GA4 campaign name shows up
• Created automatically when you enter ad spend for a date range
• Added automatically when a new app version first shows up in App Store Connect or GA4
• Same weekdays before and after, net of the spend you entered

Alerts

Alerts watch each product's revenue and MRR every day against its own baseline (median and MAD over 28 days), so a sharp drop doesn't wait for Monday. Traffic drops show up as Focus cards.

Pro

• Email, Slack and Discord
• Moves under 20% are ignored
• At most three alert emails a day

Digest

The P&L and your Focus cards in your inbox, readable before you open a single tab.

Only using GA4? See what the email report looks like →

Pro picks daily, weekly or monthly; Free gets monthly

• Profit and the change on the period before
• Up to three numbered Focus items
• Open verdicts on recent markers

Public profile and the board

An opt-in ranking of makers and products. Revenue counts only from a verified Stripe, RevenueCat, App Store Connect or Google Play connection, and you pick which products to list.

Free and Pro, opt-in

• Exact revenue for the last 7 days, 30 days or all time, plus 30-day growth, MRR and profitable streak, for each listed product
• List a product anonymously, or stay anonymous as a maker
• Optional X, Bluesky and website links
• Profit only ever as a streak of profitable months
• A share card for your public profile
• Opens when 25 makers opt in

MCP server

Ask Claude, Cursor or another MCP client about your portfolio and get answers from your own numbers. Ad spend can be synced by your AI agent via MCP.

Pro

• get_portfolio_pnl, get_focus_cards and compare_products
• Ad spend and markers synced by your AI agent, with a key you create with write access; a sync replaces only the dates it sends, never your hand-entered days, and any batch can be undone in the app
• Your agent uses your own access to the ad platforms, not Plask's
• Per-key access you can revoke