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Plain guides to revenue, ad spend, alerts and tax, for makers who run more than one app or site.

  1. Gross vs proceeds: what Apple and Google keep before you get paid

    From the price on the store page to the money in your bank: tax, the 15 or 30% commission, Google's 2026 fee changes, payout timing, and Stripe for comparison.

    Revenue, Tax · 4 min read

  2. How much to set aside for tax as an indie developer

    What the stores and Stripe handle for you, what they don't, and a simple way to set money aside from profit for the tax bill. Not tax advice.

    Tax, Revenue · 4 min read

  3. Is my app dead, or is my tracking broken?

    Revenue or traffic fell off a cliff. Rule out the boring causes first: expired keys, late reports, removed tags. Then set up alerts that tell them apart.

    Alerts · 5 min read

  4. One dashboard for every app and site you run

    Several apps, a SaaS or two, Stripe, RevenueCat, the stores and a GA4 property per product. Four ways to see it all in one place, and what each one costs you.

    Revenue · 3 min read

  5. Plask vs TrustMRR vs Baremetrics

    Public proof, SaaS subscription metrics, or a private P&L across several products? What each tool is for, where each wins, and when to use two.

    Comparisons · 4 min read

  6. Track ad spend per app without connecting an ads account

    You don't need an MMP to know whether an app's ads pay off. Enter spend by hand or let Claude sync it over MCP, then judge it on profit, not installs.

    Ads · 5 min read

  7. Which product deserves your next hour?

    A checklist for makers with three or more products: which one is earning more than it gets, which is leaking, which is quietly dying, and which one to let go.

    Focus · 4 min read