Pricing
One product is free for good. From the second product on, Pro adds the portfolio view and weekly Focus cards. Founding Pro is $36 a year for the first 50 makers.
Free
For one product$0forever
- One product, with its full P&L
- A monthly digest
- Markers and “Did it work?” for the last 30 days
Free includes a public profile and a spot on the board once it opens.
Start freePro
From your second product$5a month
or $48 a year (save 20%)
You need it once you run a second product, because the portfolio view and the Focus cards compare products against each other.
- Every product, side by side in the portfolio view
- Weekly Focus cards, up to three each Monday
- Full marker history and alerts
- MCP, so Claude or Cursor can answer from your own numbers
Pro for the first 50 makers, locked for as long as you stay subscribed. The founding price ends if you cancel.
50 founding seats. When they're gone, the $36 price is gone.
Prices in USD. Taxes may apply depending on where you are. Cancel anytime from billing settings. Founding price ends if you cancel.
Pricing questions
What counts as a product?
Anything you sell or run on its own: an app, a site, a Chrome extension. One product can have several sources, for example Stripe for the web version and RevenueCat for the app.
Which sources can I connect?
Stripe, RevenueCat, App Store Connect and Google Play for revenue, GA4 for traffic and campaigns, and ad spend from Google Ads through GA4 (every plan) and from Apple Search Ads and Meta (Pro, spend only, read-only access). Other ad spend and fixed costs you type in, or your AI agent writes over MCP. Every plan gets every revenue and traffic source. With no revenue source at all, GA4 purchase revenue can stand in as a labelled estimate. Estimates stay private: board revenue comes only from a direct connection to Stripe, RevenueCat, App Store Connect or Google Play.
What happens when I add a second product on Free?
You see an upgrade prompt, and the second product is not added until you move to Pro. Your first product keeps working as before.
What does "locked while subscribed" mean for Founding Pro?
The $36 a year price stays yours for as long as the subscription keeps renewing. The founding price ends if you cancel, and coming back later is at the regular Pro price.
I had a Plask account before. What changes?
You get Pro free until 4 October 2027 as thanks for being early. Your properties, alerts and API keys carry over, and nobody is downgraded.
Can I cancel?
Yes. Cancel anytime from billing settings, and Pro stays active until the end of the period you paid for. If you downgrade with several products, you pick the one that stays active; the others are paused, not deleted. Stripe handles payments, so card details never touch our servers.
Wondering how revenue, profit and the Focus cards are worked out? It's all written down in the methodology.