App Store and Google Play proceeds calculator
This app store proceeds calculator shows what Apple or Google keeps and what you get, from your price and the customer's country. Plask (plask.dev) built it to show every step: price, tax, commission, proceeds.
- Customer pays
- EUR 4.99
- − Tax (19%)taken out of the price
- EUR 0.80
- Price before tax
- EUR 4.19
- − Commission (15%)
- EUR 0.63
- = Your proceeds
- EUR 3.56
- Store takes
- 15%
- of the price before tax
- You keep
- 71.4%
- of what the customer pays
- Per 1,000 sales
- EUR 3,564.29
- in proceeds
Rates checked 2026-10-20
Apple: Small Business Program 15% (Apple), subscriptions 70% in year one and 85% after one year of paid service (Apple). Google Play: 15% on the first 1 million USD and 30% above in most markets, 15% on subscriptions, and a newer new-install and existing-install structure for Australia, the EEA, Japan, the UK and the US (Google).
The country tax rates in the list are typical standard rates, kept as editable assumptions. They are not tax advice and not what your store will necessarily apply. Apple's exact proceeds per country and price point are in App Store Connect under your app's pricing. Programs and rates change, so confirm on the sources above before you set a price.
How the number is built
Step 1
Take the tax out
The store collects consumption tax and sends it on. If your price includes it, the price before tax is the price divided by 1 plus the rate. If not, the tax is added on top.
Step 2
Take the commission from the price before tax
Apple lists proceeds as the customer price minus taxes minus its commission. Google adds a separate billing fee in some regions. Both are percentages of the price before tax here.
Step 3
What is left is yours, before conversion
That is your proceeds per sale, in the sale's currency. Conversion to your payout currency, refunds and payout timing come afterwards.
Worked example: a 2.99 EUR sale with 25% VAT included and a 15% commission leaves about 2.03 EUR, since 2.99 / 1.25 = 2.39 before tax and 15% of that is 0.36. The gross vs proceeds post follows one sale all the way to your bank.
Questions
Does Apple take 15% or 30%?
15% if you are in the App Store Small Business Program: you enroll, and earned up to 1 million USD in proceeds in the prior calendar year, or you are new to the App Store. Pass 1 million in the current year and the standard rate applies to future sales (Apple, Small Business Program). The standard rate is 30% for paid apps and in-app purchases: Apple's announcement of the program calls 30 percent the standard rate (Apple Newsroom, 2020), and it matches the 70% share Apple lists for a subscriber's first year (Apple, subscriptions). Apple's help pages state proceeds rather than the commission, so check the current terms.
Is tax inside the price I set?
Often, yes. Apple's customer price includes the taxes it collects and remits, and proceeds are the customer price minus those taxes and Apple's commission (Apple, financial report fields). Tick or untick the checkbox to match your price table. Exact per-country proceeds are in App Store Connect under your app's pricing, and that is the number to trust over this calculator.
What does Apple take from subscriptions in year 2?
You receive 70% in a subscriber's first year of paid service and 85% after that, minus taxes. Enrolled in the Small Business Program, you get 85% from the first billing cycle. Free trials do not count towards the year, and the clock is per subscription group (Apple, subscriptions). In the calculator, pick "Standard (30%)" for year one and the 15% subscription option for later years.
What changed in Google Play's fees in 2026?
In Australia, the EEA, Japan, the UK and the US, the fee now depends on whether the user's install is new or existing, measured against a rollout date: 30 June 2026 for the EEA, UK and US, 30 September 2026 for Australia and Japan. On the first 1 million USD of annual earnings, standard terms list 10% plus a 5% billing fee for subscriptions, 20% plus 5% for other transactions from new installs, and 25% plus 5% for existing installs. Apps in Play Games Level Up or Apps Experience pay less. Other markets keep 15% on the first 1 million USD, 30% above it, and 15% on subscriptions (Google Play Help, service fees). Google's page does not list the new structure above 1 million USD, so this calculator does not guess it: use "My own rate" there.
Why does my report show a different number?
Exchange rates, the month a sale is booked in, refunds, and whether the figure is gross or proceeds all move the number. This calculator also uses one tax rate you typed, while the store applies the rate for each real customer. Our posts on gross vs proceeds and App Store Connect vs RevenueCat go through each cause.
Plask runs this on your real sales
A calculator answers "what should I get?" for one price. Plask connects App Store Connect, Google Play, RevenueCat and Stripe, then shows proceeds per product next to your costs, using the figures the stores report. Where a store has not issued its final report yet, the month is marked as an estimate.
- Proceeds first, with gross next to it where the source provides it.
- One page for every app and site you run, with features from alerts to Focus cards.
- Not a fit if you need subscription cohorts, churn analytics or dunning: Plask does not do those.
The proceeds number you just calculated lives inside Plask for each product, built from what the store actually paid out.