Guide
Three ways to get a weekly GA4 report by email
By Torstein Skulbru ·
The fastest way to get a GA4 weekly report by email is built into GA4: open a report, click Share this report → Schedule email, and choose weekly. It sends a PDF or CSV of that one report, for one property, to people who already have access. If you want a summary across several properties, a report for someone outside GA4, or a written explanation instead of a chart, you need Looker Studio or an digest such as Plask's.
Below are the exact steps for all three, what each email actually contains, and a table to pick between them.
Option 1: GA4 scheduled emails (built in, one report per property)
GA4 can email any standard or custom report on a schedule. This is the least-known of the three options because it lives behind a share icon rather than in Admin.
- In GA4, open Reports and navigate to the report you want to send, for example Acquisition → Traffic acquisition. Set the date range and any comparison you want baked in.
- Click the Share this report icon in the top right of the report and choose Schedule email.
- Choose the frequency (daily, weekly, monthly, or quarterly), the format (PDF or CSV), the active period (1 to 12 months), and the recipients. You can only pick users who already have access to the property, up to 50, and user groups are not supported.
- Save. Existing schedules are managed under Admin → Property → Scheduled emails, with a limit of 50 per property.
What you get is a snapshot of that report as an attachment. Limits worth knowing:
- Administrators only can create scheduled emails, and recipients must already have property access, which rules out most client reporting.
- One report, one property per schedule. A five-property weekly review is five schedules and five separate emails.
- Explorations cannot be scheduled. Funnel and path explorations can be exported manually or shared by link, but not emailed on a cadence. Realtime reports are also excluded.
- Schedules expire after the active period you chose (max 12 months) and must be renewed.
Option 2: Looker Studio scheduled delivery (any recipient, PDF)
Looker Studio is the standard answer for client-facing weekly reports. You build a report with the GA4 connector (one data source per property), lay out the pages you want, and then:
- Open the report in view mode and click Share → Schedule delivery.
- Add recipient email addresses (up to 50; they do not need Google Analytics access), write a subject and message, and pick which pages to include.
- Choose the cadence: daily, weekly, monthly, or a custom repeat. On the free tier you can have one schedule per report, delivered at most once a day.
Recipients get a PDF of the report with the date range you configured, so "last 7 days" with a "previous period" comparison gives you a real week-over-week view. Looker Studio Pro (a paid per-user license) adds delivery to Slack and Google Chat and up to 200 schedules per report.
The downside is the same as any Looker Studio project: you build and maintain it, it is a picture of numbers rather than an interpretation, and a multi-property overview means multiple data sources and blends. The setup trade-offs are covered in one dashboard for multiple GA4 properties.
Option 3: the Plask Monday digest (portfolio summary across products)
Plask's digest is a different kind of email. Instead of a chart snapshot, it is a short report across every product you run, sent every Monday for the previous Monday-to-Sunday week. GA4 traffic sits next to revenue from Stripe or RevenueCat and the costs you enter.
Each weekly digest contains:
- The P&L per product: revenue, ad spend, fixed costs, and profit, with the change against the previous week.
- Traffic week over week per product from GA4, so a revenue change can be read against visitors.
- Up to three Focus cards: the products that need you this week, such as a leaking funnel, revenue moving while traffic holds, or a sunset candidate, each with the evidence behind it.
- Anomaly recap: the alerts from the week, consolidated.
The numbers are computed by Plask from its own daily store. Claude Haiku only writes the one-line explanation on each Focus card from those pre-computed figures; it never does the arithmetic. Past digests are kept in the dashboard, so the email is not the only copy. The weekly digest is on Pro ($5/mo or $48/yr); the Free plan gets a monthly digest for one product.
Comparison table
| GA4 scheduled email | Looker Studio schedule | Plask digest | |
|---|---|---|---|
| Format | PDF or CSV of one report | PDF of a custom report | Written summary in email + dashboard |
| Scope | One property, one report per schedule | Any properties you wire in (one source each) | All your products, with revenue and costs |
| Interpretation | None | None | Up to three Focus cards, anomaly recap |
| Recipients | Up to 50 users with property access | Up to 50 addresses, no GA access needed | Account owner |
| Cadence | Daily, weekly, monthly, quarterly | Daily, weekly, monthly, custom | Weekly on Pro, monthly on Free |
| Who can set it up | Administrators | Report editor | Any Plask user |
| Setup | A few clicks per report | Build the report, then a few clicks | None beyond connecting sources |
| Price | Free | Free (Slack delivery on Pro) | Weekly on Pro, $5/mo or $48/yr |
Which one to use
You want the numbers for one property in your inbox: GA4's scheduled email. Set the report to "last 7 days" with a comparison and pick weekly.
You send reports to clients or a manager without GA4 access: Looker Studio. It is free and the PDF is presentable.
You run several products and want to know what changed, not just see it: Plask's digest. Pair it with anomaly alerts so breakage is caught the next morning rather than the following Monday. Details of the digest are on the features page, and plans are on pricing.
Questions
- Can GA4 email me a weekly report automatically?
- Yes. Open any standard or custom report under Reports, click the Share this report icon, and choose Schedule email. Pick daily, weekly, monthly, or quarterly, choose PDF or CSV, and select up to 50 recipients who already have access to the property. Only administrators can create schedules, each schedule stays active for 1 to 12 months before it must be renewed, and Explorations cannot be scheduled.
- Can I send a GA4 weekly report to someone without GA4 access?
- Not with GA4's built-in scheduled emails, which only let you select users who have access to the property. Looker Studio's scheduled delivery emails a PDF to any address, up to 50 recipients, which makes it the usual choice for client reporting. Plask's digest goes to the account owner's email and is viewable in the Digests page.
- What does the Plask weekly digest contain?
- Every Monday, Plask emails Pro users a digest covering the previous Monday-to-Sunday week for all their products: the P&L per product (revenue from Stripe or RevenueCat, ad spend and fixed costs, profit), week-over-week changes in GA4 traffic, up to three Focus cards on the products that need attention with the evidence behind each, and a recap of anomaly alerts. Free users get a monthly version. The numbers are computed by Plask; Claude Haiku only writes the one-line explanation on each Focus card.
- Is a weekly report a substitute for alerts?
- No. A weekly report tells you what happened over the last seven days, so a Tuesday tracking outage surfaces the following Monday. Alerts catch it the next morning. Most people want both: alerts for breakage and a weekly summary for trends. Plask's Pro plan includes both, and GA4 can approximate both with custom insights plus scheduled emails.
Related reading
Get a written summary of your week every Monday
Connect your products and let Plask compute the week-over-week numbers and point at what needs you. The weekly digest is on Pro; one product with a monthly digest is free.
Free for one product. Founding Pro $36/yr for the first 50. See pricing.