AI Weekly Digest
Start your week with an AI-generated executive summary of your analytics portfolio. No manual analysis required.
What is the Weekly Digest?
The Weekly Digest is an AI-generated report that summarizes the performance of all your connected GA4 properties over the past week. It highlights key changes, identifies trends, recaps any anomaly alerts, and provides actionable recommendations so you can make data-informed decisions without spending hours in Google Analytics. Each digest is delivered as an email every Monday and is also accessible from your dashboard.
How Your Data is Aggregated
7-Day Periods
Metrics are aggregated into weekly totals for the current period (Monday to Sunday) and the previous period. This gives you clean week-over-week comparisons that smooth out daily variance.
WoW Delta Calculation
Each metric includes a week-over-week delta percentage calculated from your locally stored daily metrics. The AI receives these deltas as structured input and focuses its analysis on the most significant movements.
What is Included
- Week-over-Week Comparisons — See how each property performed compared to the previous week across all key metrics including active users, sessions, pageviews, engagement rate, and revenue. Delta percentages highlight exactly where things improved or declined.
- Trend Analysis — Identify emerging patterns across your portfolio with automated trend detection. The AI flags multi-week trajectories — not just single-day spikes — so you can separate noise from real momentum shifts.
- Anomaly Recap — Every anomaly alert from the past week is summarized with context. Instead of reviewing individual alerts, you get a consolidated view of what deviated, by how much, and whether it resolved or persists.
- Actionable Recommendations — Get specific suggestions for what to investigate or optimize based on your data. Recommendations are grounded in your actual metric movements, not generic advice.
- Portfolio Overview — An aggregated view of your entire GA4 portfolio in one concise summary. See which properties are growing, which need attention, and how your portfolio performs as a whole.
Digest Structure
Each digest follows a consistent structure so you know exactly where to look for the information you need.
Portfolio Highlight
The single most important takeaway from the week — the biggest win or the issue that needs immediate attention.
Property Summaries
Per-property breakdowns with WoW metric changes, context on what moved, and whether trends are continuing or reversing.
Anomaly Recap
Consolidated summary of any anomaly alerts from the past week, including resolution status and severity.
Recommendations
Specific, data-grounded suggestions for what to investigate or optimize in the coming week.
How It Works
Powered by Claude Haiku
Each digest is generated by Claude Haiku from Anthropic using a token-efficient prompt that includes aggregated metric deltas. No personally identifiable information is shared with the AI — only anonymized, numerical performance data.
Monday at 8:00 AM UTC
Digests are generated and delivered via email every Monday morning. A cron job triggers the pipeline, aggregates your data, sends it to the AI, and delivers the formatted email through Resend. Past digests are stored and viewable in your dashboard.
Frequently asked questions
- When are weekly digests sent?
- Weekly digests are generated and delivered every Monday at 8:00 AM UTC. The digest covers the previous 7-day period (Monday to Sunday) and is sent as an email to your registered address. Past digests are also accessible from the Digests page in your dashboard.
- What does the weekly digest include?
- Each digest includes week-over-week metric comparisons for all your connected GA4 properties, an AI-written narrative highlighting key trends, a recap of any anomaly alerts from the past week, and actionable recommendations based on your data. The summary is structured into highlights, trends, anomalies, and next steps.
- Which AI model generates the digest?
- Plask uses Claude Haiku by Anthropic to generate weekly digests. The model receives aggregated, anonymized metric data — no personally identifiable information is shared. The prompt is optimized for token efficiency and includes week-over-week deltas for all tracked metrics across your properties.
- Is the weekly digest available on the free plan?
- No. The AI weekly digest is a Pro feature available at $9/mo or $79/yr. Free plan users have access to the dashboard, in-app anomaly alerts, and period-over-period comparisons. Upgrading to Pro also unlocks email alerts, Slack/Discord notifications, AI insights, conversion tracking, and more.
- Can I customize what's included in the digest?
- Digests automatically cover all tracked metrics for every connected GA4 property on your account. There is no manual configuration needed — the AI analyzes your full portfolio and highlights the most significant changes. The digest adapts its focus based on which metrics had the largest week-over-week movements.
Get your first digest
Sign up for Pro and receive your first AI-generated digest next Monday.